Brent Rivera

Biography:

Brent Austin Rivera, born on January 9, 1998, in Huntington Beach, California, is an American YouTuber, actor, and social media influencer renowned for his engaging content and entrepreneurial ventures. With a career spanning over a decade, Rivera has captivated audiences across multiple platforms through his comedic sketches, vlogs, and collaborative projects.​

Early Life and Background

Brent Rivera was born to John and Laura Rivera and grew up in Huntington Beach, California. He has two older brothers, Brice and Blake, and a younger sister, Lexi, who is also a prominent social media personality. From a young age, Rivera exhibited a passion for performance and entertainment, which later translated into his successful career in digital media.​

Rise to Fame on Vine

Rivera's journey into the spotlight began with the now-defunct platform Vine, where he showcased his comedic talents through six-second videos. His relatable humor and charismatic personality quickly garnered a substantial following, establishing him as a notable figure on the platform. By the time Vine was discontinued, Rivera had amassed over 8 million followers, laying the foundation for his transition to other social media channels.​

YouTube Career and Content Creation

In 2009, Rivera launched his YouTube channel, "Brent Rivera," where he expanded his content repertoire to include vlogs, challenges, pranks, and collaborative videos. His creative approach and consistent engagement have attracted a vast audience, with the channel boasting over 36 million subscribers and nearly 10 billion views as of January 2025. Notable videos include "SHE LEFT ME FOR HIM!" and "EXTREME DARES WITH MY BEST FRIENDS! (Spin the Wheel!)," which have garnered millions of views. ​

Acting Pursuits

Beyond his digital content, Rivera has ventured into acting. In 2017, he made his film debut as the lead character in the teen comedy "Alexander IRL," a project he also produced. He further showcased his acting abilities in the Hulu series "Light as a Feather," portraying the character Isaac Salcedo from 2018 to 2019. Additionally, Rivera starred alongside his sister Lexi in the web series "Brobot," highlighting his versatility as an entertainer. ​

Entrepreneurial Ventures

Demonstrating a keen business acumen, Rivera co-founded Amp Studios, a talent incubator and content group aimed at nurturing emerging influencers and producing engaging content. Under his leadership as CEO, Amp Studios has achieved remarkable success, generating billions of social media views monthly. Rivera also launched a clothing line called "Relatable," reflecting his brand's emphasis on authenticity and connection with his audience. ​

Philanthropy and Advocacy

Rivera has utilized his platform to support various social causes. In 2015, he participated in Coca-Cola's #MakeItHappy campaign, promoting positivity online. He also collaborated with Hollister Co. in 2019 for an anti-bullying initiative, underscoring his commitment to fostering a supportive and inclusive digital community. ​

Awards and Recognition

Rivera's contributions to digital media have been acknowledged through multiple nominations and awards. He received the Creator Honor Award at the 10th Streamy Awards in 2020 and has been nominated for accolades such as Choice Male Web Star at the Teen Choice Awards and Best in Lifestyle at the Streamy Awards. ​

Brent Rivera's evolution from a Vine sensation to a multifaceted entertainer and entrepreneur exemplifies his adaptability and dedication to his craft. His ability to resonate with audiences through humor, authenticity, and innovation continues to solidify his status as a leading figure in the digital landscape.